Legal Education

How to Level Up Your Legal Strategy in 2022

legal strategy 2022
I'm Neesa

After nearly a decade at a prestigious global law firm, I said goodbye to the cold corporate hallways and set out on a mission to breakdown barriers and equip women-led creative businesses like yours with premium legal tools and quality resources to help take your business to the NEXT LEVEL. 

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The Year of the Tiger has arrived and sis, it’s going to be a fierce one. If 2021 had you languishing, now is the time to break out of that pandemic-induced fog and get that gorgeous game-face ON. 

While our economy recovers from two years of setbacks, countless small business owners, solopreneurs, mompreneurs and everyday go-getters are adapting in real-time and getting back on the saddle to crush those goals. 

Are you one of them? 

If so, our new year’s gift to you is this quick guide on how to level up your legal strategy in 2022. You can thank us later.

From business formation and compliance to brand protection, a proactive legal strategy will not only protect your brand, but it can lead to increased growth potential and revenue. We CANNOT stress this enough. The law is a powerful tool for guiding your organization’s strategic direction. 

Grab a snack and keep reading to learn how you can get ahead of the game in 2022.   

You’ve got brilliant goals, and we are HERE FOR IT. The Legal Godfairy makes magic happen for small businesses. Learn more about our services to get started.  

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Side-Hustle to Small Business: Do You Need an LLC?

If your side-hustle game is on FIRE, you might be ready to take that gig full-time. There’s a crucial step to consider if you’re going from weekend warrior to small biz babe. You guessed it, queen—you need to get those legal ducks in a row, because your hustle is worth it.   

Now, let’s get one thing straight: not everyone needs an LLC. That said, a limited liability company (LLC) offers small business owners priceless protection. When you form an LLC, you protect your personal assets from any liability associated with your business. That means a client can take legal action against your company, but your home and personal belongings (hello, Peloton!) will always be untouchable. We love to see it. 

Not sure if an LLC is for you? Here’s an in depth look at who needs an LLC and why.

Get Proactive: Protect Your Brand Against Copycats

Picture this: you have a killer idea, the perfect brand name, a snappy catchphrase and a logo to boot. The cherry on top? You have show-stopping content — and content is QUEEN, ya’ll. All of these intangible assets fall under the umbrella of intellectual property (IP). 

But what if someone steals it?

They say imitation is the sincerest form of flattery, but when it involves your hard work getting swiped by copycats, it’s tough to see it that way. When you’re first-to-market with a great idea, product or service — or if you’ve got the dazzling content people want — you’ll need to keep your eyes peeled for those who seek to benefit from your efforts. Better yet, you’ll want to make sure you have legal firepower in your arsenal before you take your talents public. 

For many of us, IP is the heart and soul of our business. And what do we do with our heart and soul, ladies? That’s right. We guard that gold at all costs. 

These are the avenues to legally safeguard different forms of IP from copycats: 

Copyright

Copyrights apply to original creative works like photographs, audio recordings, written work, illustrations and the like. Essentially, once a creator has captured or “fixed” their work in a permanent way, copyright automatically applies. 

While you don’t have to register a piece of creative work for copyright bragging rights, official copyright registration is essential in order to enforce litigation in the event that your work is stolen or reproduced without your permission. You can learn more at copyright.gov.

Trademark

If you’re wondering about IP such as your business name, catchphrase or logo, that’s where handy dandy trademarks come in real… Well, handy. In the US, you can apply for a trademark online.

Patent

Patents can apply to inventions, like machines, perfumes or computer software. It can also apply to processes, like new production methods or food recipes that meet criteria laid out by the United States Patent and Trademark Office

Trade Secrets

A trade secret can include a device or technique which a business uses during the manufacturing process. In order to receive protection under federal law, a trade secret must meet specific criteria.   

To learn more about the steps you can take to safeguard your IP from copycats, check out our top 7 ways to protect your IP

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Legal Strategy Acumen = Strengthen Your Contracts

Whether you’re a soul-soothing life coach, a groundbreaking course creator or an industry-shaking entrepreneur, the foundation of a successful legal strategy starts with sound contracts. Even if you have solid paperwork in place from when you first conceived your business baby, now is a great time to review your contracts and policies, including:

  • Website Legality — The online world is ever-shifting, and staying abreast of legal web requirements and compliance updates is crucial, especially if you run an online business. Don’t sweat it, sis. Our TLG Website Essentials Kit makes it easy. 
  • Client Contracts —  Tighter deliverable and deadline clauses will help you nurture those all-important client relationships, not to mention keeping expectations realistic. Protect your professional reputation AND your mental health, all while getting paid on time, by investing in a lawyer-drafted Client Services Contract
  • New Year, New Hires — If you’re ready to grow your team (look at you go!), check out these 5 first hire tips before that job posting goes live in your IG stories.
  • Independent Contractor Agreements — We live in a season of remote work and freelance support. This is where business contracts like NDAs and confidentiality agreements can help you protect your secret sauce and foster trust with collaborators. 
  • Affiliate Agreements — In some cases, affiliate relationships make the world go ‘round. While this is a stellar marketing strategy in 2022, you’ll want the right legal language on your side before you dip your toes in. Check out our expert Affiliate Agreement template, which you can customize to suit your needs in mere minutes.   

Taking legal shortcuts doesn’t only leave you vulnerable to hard costs, like hiring a lawyer to do damage control, but it can lead to soft costs as well. This includes losing precious IP, the time you’ll spend doing research to find recourse options and the productivity you’ll lose in the meantime. 

Who has time for that noise? Not you. Never you.

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Develop Your Legal Strategy with The Legal Legacy Lounge™ 

Let’s be real. Effective CEOs need the ability to make informed, strategic decisions that meet organizational objectives. They also need to implement the appropriate preventative measures to mitigate risk. 

Whether you’re just starting your business or leveling up what’s already there, a prudent legal game plan will help you scale your dream to its full potential, protect you from personal liability and provide solid avenues for recourse in the event that your magic gets stolen.

Ignoring legal strategies until you have a problem is NOT. WORTH. IT. You can trust us on this one. That’s exactly why we’ve got your back with The Legal Legacy Lounge™. This is where you’ll find game-changing tips, templates, on-demand legal training and a comprehensive library of legal resources.   

Ready to level up your legal strategy like a BOSS in 2022? Join The Legal Legacy Lounge™ waitlist ASAP.  

*Disclaimer: This blog post has been prepared solely for general information and educational purposes. It is not intended to provide, nor should it be relied on for, legal advice. Should you require advice regarding a specific matter, appropriate legal or other professional advice should be obtained.

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Imagine what's possible when you don't have to worry about getting paid.

Hi, I'm Neesa.
Attorney-turned-entrepreneur.

I traded stuffy suits, corner offices, and corporate boardrooms to serve small business owners and other freedom-seeking entrepreneurs like you from a tiny island in the Caribbean Sea.

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